Most fermented food
isn't fermented.
Walk down the fermented foods aisle in most UK supermarkets and you will find products that are, technically, not fermented. They are acidified. The bacteria are dead. The cultures are gone. The label says fermented. The product is not.
Vinegar is added to replicate the sour flavour that fermentation produces naturally. The product is then pasteurised — heated to a temperature that kills all bacterial activity — and sealed for a shelf life of twelve to eighteen months.
This is not a niche problem. It is the dominant production method for the fermented foods category in mass-market retail. It is cheaper, more consistent, easier to distribute, and it satisfies the letter of the labelling requirement without the spirit of it.
Canbo does not do this. Every jar leaves us unpasteurised. This is not a marketing decision. It is a commitment to making something that is actually what it says it is.
What pasteurisation does
Pasteurisation was developed by Louis Pasteur in the 1860s as a method of killing pathogens in wine and beer. The principle is straightforward: heat the product to a sufficient temperature for a sufficient time to eliminate harmful microorganisms.
It works. Pasteurisation has prevented enormous amounts of foodborne illness. For many products, it is the right call. For fermented vegetables, it is the wrong call.
What live cultures actually means
The phrase appears on a lot of food packaging. It means different things in different contexts. In properly made fermented vegetables, it refers to the naturally occurring lactic acid bacteria that were present on the raw ingredient and drove the fermentation from start to finish.
Unpasteurised means cold chain. All the way.
From the moment a jar leaves our kitchen to the moment it reaches your fridge, it needs to be kept cold. This is more expensive. It is more logistically complex. It limits distribution options. It is one of the reasons that genuinely live fermented products are harder to find than their pasteurised equivalents.
We think it's worth it. The product that requires cold chain is a fundamentally different product from the one that doesn't. One is alive. The other isn't. We are only interested in making the alive version.
A note on shelf life
Unpasteurised fermented vegetables, kept refrigerated, have a shelf life of several months. The acidity of the product is a natural preservative. The salt is a natural preservative. The live cultures actively outcompete spoilage organisms. Properly made fermented vegetables are not fragile.
Most of what's sold as fermented food in the UK is not fermented in any meaningful sense. It is acidified, pasteurised, and shelf-stable. It is a different product wearing the same label.
Every Canbo jar is alive when it reaches you. It was alive when it left us. The difference is not a claim. It is a method. And it is the only way we know how to make something worth eating.